Charli XCX has shared her reflective new single ‘Digicam’, accompanied by an Aidan Zamiri-directed video starring Vincent Cassel – watch under.
The monitor is the newest preview of her new album ‘Music, Trend, Movie’, which is launched this Friday (July 24) through Atlantic. It follows on from the singles ‘Rock Music’, ‘SS26’ and ‘Wink Wink’, and you may pre-order the file right here.
‘Digicam’ is a restrained, mid-tempo slice of guitar-led digital pop, with Charli as soon as once more buying and selling in the tougher membership sounds related to ‘Brat’ for one thing hazier and extra private.
Lyrically, she seems to deal with her insecurities about embracing an appearing profession, singing: “It makes me query what I’m doing / Do I wanna make music / Am I being fucking silly / If I attempt to be a woman on the display screen once I’m turning 34?”
The video, in the meantime, reveals Cassel as an actor struggling on a movie set, with Charli directing from behind a large studio digicam. Cassel turns into more and more pissed off, referencing his iconic pose from La Haine as he factors a finger gun at his personal head.
Test it out under.
Cassel rose to worldwide prominence by his efficiency in Mathieu Kassovitz’s 1995 movie La Haine. The French actor has since appeared in Irréversible, Japanese Guarantees, Black Swan, Ocean’s Twelve and Jason Bourne.
Zamiri, in the meantime, is a longstanding Charli collaborator who directed her movies for ‘360’, the Billie Eilish-featuring ‘Guess’, ‘Rock Music’ and ‘Wink Wink’. He additionally directed Eilish’s ‘Birds Of A Feather’ video and made his function debut with the Charli-starring mockumentary The Second.
The black-and-white art work for ‘Music, Trend, Movie’ was additionally shot by Zamiri and options John Cale, dressmaker Marc Jacobs and Martin Scorsese.
Charli gave ‘Digicam’ its dwell debut at an intimate Brooklyn pop-up present earlier this month. She additionally carried out unreleased songs ‘Playboy Bunny’ and ‘Take Away The Music’, whereas Kim Petras, Clairo and Underscores appeared as particular company.
She’s going to make her headline debut at Studying & Leeds subsequent month earlier than starting a North American enviornment tour with Underscores in September. Tickets are out there right here.
Charli additionally lately opened up about spending time in Paris with Madonna, after the pair appeared to finish hypothesis of a feud by partying collectively within the French capital. She stated she discovered it “very inspiring to hang around along with her”, including that she had loved listening to Madonna talk about her personal relationship with pop, trend and the dancefloor.