Versant Media Group has acquired sports activities tech agency Full Swing for $530 million in money, increasing its portfolio of companies working exterior of conventional linear TV.
Full Swing, which makes {hardware} and software program utilized by shoppers, aggressive athletes, coaches, and business venues, had been owned by personal fairness agency Bruin Capital and a gaggle of minority buyers.
After finishing its spin-off from Comcast earlier this 12 months, Versant mentioned it was aiming to derive at the very least half of its income from non-linear TV sources. It operates a roster of cable networks that had been a part of Comcast-owned NBCUniversal.
The deal is predicted to shut within the second half of 2026, the businesses mentioned.
Whereas it started in golf, Full Swing is increasing into baseball and different sports activities. Its interactive platform permits simulations and delivers efficiency knowledge, aiding in apply, play, coaching and leisure.
Within Versant, Full Swing can be a part of Versant’s golf enterprise, which incorporates Golf Channel in addition to companies companies GolfNow and GolfPass. Full Swing will function inside Versant’s Digital Platforms and Ventures portfolio, and its CEO, Ryan Dotters, will be part of Versant and report back to Will McIntosh, president of digital platforms and ventures.
“Full Swing is precisely the form of strategic platform that displays how we’re constructing Versant: investing in our core markets, extending the attain of our iconic manufacturers and creating new methods to serve passionate audiences,” Versant CEO Mark Lazarus mentioned in a press release. “Sports activities have gotten extra interactive, extra data-driven and extra related, and Full Swing permits us to construct on that momentum. Ranging from our power in golf, we see a possibility to scale a multi-sports expertise platform for athletes, coaches, shoppers, and followers.”