Pop star Dua Lipa is suing Samsung for US$15 million, accusing the expertise firm of utilizing her likeness on tv packaging with out her permission or providing the suitable compensation.
In accordance with authorized paperwork filed in California on Friday, the One Kiss singer cited copyright infringement, trademark infringement and “violation of her proper of publicity as a way to receive redress for the huge, persevering with, unauthorized business exploitation of her priceless picture and likeness by Samsung on cardboard tv bins,” as causes for the lawsuit, the submitting says.
The courtroom paperwork state that her picture appeared on a “good portion” of Samsung’s tv packaging final yr, “with out her information.”
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When the 30-year-old singer grew to become conscious in June 2025 that her likeness was being utilized by the corporate, she demanded that it instantly stop manufacturing of the packaging, it added.
“Samsung has repeatedly refused to take action, and as an alternative has continued to willfully, deliberately, and purposefully infringe on Ms. Lipa’s rights for its monetary profit,” the submitting says.
The picture in query was taken backstage on the 2024 Austin Metropolis Limits Pageant earlier than Lipa went onstage, in accordance with the submitting, which states that she owns the copyright to the {photograph}.
Dua Lipa’s picture seems on Samsung TV packaging. The British pop star is accusing the corporate of utilizing her picture to promote merchandise with out her information or permission.
Dua Lipa’s grievance submitting
Along with copyright and trademark infringement, the submitting accuses Samsung of breaching publicity rights, saying that the corporate benefited financially from pasting her picture on its product, citing social media feedback suggesting that folks purchased the televisions as a result of the three-time Grammy winner appeared on the field.
“I wasn’t even planning on shopping for a television however I noticed the field so I made a decision to get it,” one social media remark stated, the paperwork state.
“Certainly, one other fan commented that they might ‘get that television simply because Dua is on it.’”
“Yet one more aptly famous, ‘if you happen to want something promoting, simply put an image of Dua Lipa on it.’”
The paperwork say that Lipa, who’s tied to a number of high-profile endorsements, together with with Nespresso, Apple, Porsche, Versace and Bulgari, amongst others, is “selective” about which manufacturers she permits to make use of her likeness and that Samsung’s conduct “makes a mockery of her laborious work in establishing a profitable model and has disadvantaged her of the flexibility to manage and monetize her property.”
Samsung’s alleged unauthorized use of Dua Lipa’s picture has “prompted and continues to trigger dilution” of the pop star’s “model identification and business goodwill by falsely conveying to the consuming public that she approves of and endorses” the merchandise in query, her attorneys added.
Lipa is searching for “a minimum of” $15 million” in damages and a everlasting injunction towards Samsung, in accordance with the submitting.
A spokesperson for Samsung Electronics declined to remark, Reuters reported, saying it was unable to talk on pending litigation, whereas Lipa’s attorneys didn’t instantly reply to a request for touch upon the case, the British outlet stated.
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