Cheese and nightclubs don’t historically combine, however Cheez-It rewrote the principles final week with Studio Cheez, a themed “nightclub expertise” that swapped bottle service for bins of crackers.
Final summer time, Cheez-It made waves with its pop-up “Cheez-In Diner,” a retro roadside restaurant serving consolation meals reimagined with their signature snack. Studio Cheez harnessed that very same experiential spirit and turned it free on the dancefloor, making certain a gouda time for all.
Opened from October 9–11 in New York Metropolis’s East Village, Studio Cheez invited followers 21 and as much as indulge their midnight cravings on the world’s first Cheez-It-themed nightclub. The pop-up featured a light-up dancefloor beneath a glowing “Cheez-It Disco Dice,” a cracker faucet allotting recent Cheez-Its and a menu of absurdly creative cocktails just like the “Cheez-Tini” and “Smoked Gouda Previous Long-established.”
Credit score: Cheez-ItThe celebration within the coronary heart of New York’s East Village by no means bought bleu as visitors paired their drinks with bites like “Lil Cheez Puffs,” “Buffa-loaded Cheez Dip” and even a “Cheezy Pizza Pocket.” VIPs, recognized right here as VICheez, had the chance to order bottle service full with wine, spirits and a field of Cheez-Its delivered with sparkler fanfare.
“Studio Cheez is all about taking these cravings and turning them into the spotlight of the evening,” mentioned Cara Tragseiler, Senior Model Director for Cheez-It.
It’s unclear at the moment whether or not or not the model will reactivate the pop-up sooner or later.
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