Famend dancewear model (and a household enterprise from the beginning), Só Dança, has entered a brand new chapter. After practically 30 years, the model’s U.S. headquarters has moved to Moultrie, Georgia. The brand new facility offers the corporate with nearly 4 instances the area it had earlier than, the chance to design a distribution middle of its desires, and the possibility to be immersed in a brand new group filled with hospitality and assist.
With its U.S. headquarters and distribution middle beforehand situated in Florida, Só Dança merely outgrew its outdated area. “We needed a facility that may permit us to develop our stock, streamline our logistics and higher serve our clients nationwide,” says Helena Hines, COO, Só Dança USA.
Hines describes Só Dança’s new residence of Moultrie, GA as being “a heat, welcoming group.” As well as, “from a enterprise standpoint, Moultrie offers glorious entry to transportation routes and the assets we have to develop. However past logistics, the spirit of the group made it really feel like the suitable place to plant deeper roots.”
All the time a household enterprise, since its early days within the mid-Nineteen Eighties in Brazil, Só Dança took its circle of relatives of employees and workforce members into consideration when making this transfer. “Group issues deeply to us,” Hines explains. “From day one, we felt embraced in Moultrie. The assist, encouragement and pleasure for our arrival was outstanding. This transfer has not solely given us a brand new residence for our operations but in addition a brand new residence for our workforce and their households.”
Hines makes use of the phrase “leap of religion” to explain the transfer. It wasn’t nearly enterprise; it was a step that symbolized Só Dança’s perception in development, in resilience and in group. “Our complete workforce labored collectively to make it occur, transferring over 12 semi-trucks of stock ourselves,” she shares. “It introduced us nearer as an organization and renewed our dedication to serving our clients with the identical ardour we at all times have.”
Now a world chief in dancewear, footwear and equipment, Só Dança fairly merely required extra space to deal with extra stock, and wanted to have the ability to ship extra effectively and to introduce new product traces with better confidence. “Dancers depend on us for high quality and timeliness,” Hines says, “and this transfer allows us to ship on each in larger and higher methods. We see this as an funding in our dancers as a lot as in our firm.”
Now settled in Georgia, Só Dança can proceed bringing its high-quality merchandise to dancers throughout. Notably thrilling to Hines are a number of the new Tiler Peck leotard types and dancewear items for the autumn and winter. And with cozy fall season now upon us…quickly to be adopted by winter the place we have to preserve heat, we love the Be You® Genesis Romper, Esther Thigh-Excessive Leg Heaters and Cloud Booties.
And we will’t wait to see what Só Dança comes up with subsequent in its new residence. “We’re proud to now name Georgia residence and look ahead to constructing a robust future right here,” Hines says.
To buy Só Dança, head to www.sodanca.com.
By Laura Di Orio of Dance Informa.
