Hollywood has been going bonkers about AI these days, particularly after the sudden announcement of digital “actress” Tilly Norwood, which despatched ripples by way of the leisure world.
However, go away it to Ryan Reynolds to take that dialog and spin it into one thing completely sudden, and humorous, for Mint Cell.
Reynolds’ new advert for Mint’s reasonably priced 5G house web takes a playful jab on the AI hype by discovering and introducing audiences to the true Natalie “Tilly” Norwood, a real actual human being.
“Every part about Mint Cell appears unreal. And now, we’re introducing 5G house web for $30 a month. Sure, that’s actual! That’s why we invited Tilly Norwood, an actual Mint buyer, to assist us announce it,” Reynolds says within the 30-second spot.
The advert leans into Reynolds’ signature humor as he grills Tilly on her authenticity.
“You’re actual, proper?” he asks.
“Yep,” she replies.
“Not an AI-generated mixture of actors?” Reynolds continues.
“I’m a mix of my mother and father,” Tilly deadpans again.
The spot wraps with a intelligent voiceover reminding viewers that the brand new Mint Cell house web deal is obtainable solely to “carbon-based organisms.”
Produced by Reynolds’ personal Most Effort manufacturing firm, the business retains issues refreshingly analog.
Watch the complete Tilly Norwood spot for Mint Cell under.